A new, data-driven acquisition channel your competitors haven’t found yet.
Everything happens inside the Aparagon Marketing Platform, or AMP for short. Reach real, in-market consumers using Amazon's first-party signals, and turn them into leads and sales on your own website. Every result ties back to the campaign that drove it.
Campaigns Module: A dedicated view within your account for campaigns. All campaign elements, such as budget, delivery, and status, in one place.
Reach the right people, and keep the results
In-market, not just interested
Reach people actively showing purchase intent, drawn straight from real Amazon consumer behavior, not stale, third-party interest buckets.
Grow past your own list
Build lookalikes from your best existing customers, then expand well beyond your own list to find similar in‑market consumers for your business.
Premium places to show up
Amazon.com, Prime Video, Fire TV, Twitch, IMDb, Alexa, Goodreads, and Amazon Music, plus even more via Amazon Publisher Direct.
Own your outcomes
Leads and sales land in your own website and CRM, then flow into Amazon Marketing Cloud for clear, closed-loop attribution.
Priced before the crowd
Amazon DSP is mature, but non‑merchant advertisers are new to it, meaning less competition than you'd find on Google or Meta today.
Campaigns that get smarter
Every lead or sale reported through Aparagon Conversion Events feeds into Amazon's targeting, so campaigns optimize against real outcomes.
Real campaigns. Real measurement.
Aparagon is just getting started, and we already have real campaigns proving the mechanism works. Here are four of them.
The Sale Isn’t Lost, Even If It’s Offline
A Loyalty Program You Can Only Join In Person
By law, this brick-and-mortar casino’s loyalty program can only be joined on-site: no signup page, nothing an online tracking pixel could ever see. To close the loop, AMP matched the contact information collected from enrollments to verified Amazon identities, and then checked who from these matches had also been served the campaign’s ads. This process ties a specific online ad exposure to an in-person sign-up no other channel could have seen.
Sold Through Discovery, Not Search
Customers That Search Could Never Find
Many advertisers can’t generate enough traffic from keywords alone, so they need other signals to expand reach. For a mobile IV-therapy company, AMP used Amazon consumer data (luxury and wellness purchases) as a proxy audience, tested head-to-head against a traditional publisher. The campaign drove 37 real bookings and returned more than 4X on ad spend. Plus, doubling the spend cut cost per booking by roughly a third.
A Narrow Window to Reach Them
Why Settle When You Can Have the Advantage
Nobody thinks about trash collection service until they’re mid-move, and by then a competitor is often showing up in the same search result. This advertiser built a “new-movers” audience from a third-party file, matched to consumers after the fact. AMP tested it head-to-head against Amazon’s own native movers signal in the same market, cutting cost per lead from $19.39 to $3.14, with real signups converting along the way.
Underwriting Demands Sustained Measurement
A Long Sales Cycle Takes Shape Over Months
Insurance requires a quote and underwriting before a policy binds, so the first proof of a working campaign isn’t a sale, it’s what happens upstream. This advertiser has run the same three audiences since month one, growing its monthly budget fourfold along the way. Engagement activity stayed invisible for three months, then emerged in month four and nearly doubled in month five, the deeper funnel catching up to the added budget.
The technology already works. Aparagon just made it easy.
The Aparagon Marketing Platform runs on the same first-party signal matching, Amazon DSP, and Amazon Marketing Cloud measurement that produced the results below — all drawn from Amazon Ads' own published case studies.
None of these advertisers are Aparagon customers. They're large, resourced brands with the scale to work directly with Amazon. Our platform provides access to everyone else. You get the same underlying technology without needing an Amazon account, an ad-tech team, or months of implementation.
H&R Block layered streaming TV, online video, and display against Amazon Marketing Cloud audiences instead of running display alone, and saw conversion rates climb 144%. Aparagon AI helps you optimize these choices.
Source: H&R Block, Amazon Ads case studyUNICEF USA used Amazon Marketing Cloud to find which signals actually predicted a donation, then targeted supporters written off as low-propensity. AMP is built on that same purchase-backed signal matching.
Source: UNICEF USA, Amazon Ads case studyA national telecom brand matched its own customer data against Amazon's signals and used offline conversions, such as phone and in-store sales, to improve targeting. This process cut their cost-per-action by 40%. Aparagon Conversion Events automates that same kind of closed loop.
Source: National telecom brand, Amazon Ads case studyBermudAir set a goal of 3x return on ad spend and got a 6x return, with a 17x conversion lift among travelers reached across streaming TV, online video, and display together. AMP gives you access to the same Amazon Marketing Cloud measurement that made that multi-touch view possible.
Source: BermudAir, Amazon Ads case studyResults above are Amazon Ads' own published figures for the advertisers named, achieved using Amazon Ads technology. They illustrate what Amazon's tools are capable of, not a guarantee of AMP's results for your business.
The data privacy facts every advertiser cares about
What worries advertisers
- × Your data gets pooled with other advertisers' data
- × It's exposed somewhere in raw, unencrypted form
- × Getting started seems easy, but canceling is hard
What AMP does about it
- ✓ Your data lives in its own dedicated silo, never combined with anyone else's, never used to train other models, and never sold. It's also pushed in, never pulled from outside systems.
- ✓ Encrypted the moment it's uploaded, then matched inside Amazon Marketing Cloud. No one, including us, ever sees it in raw form, and the upload is deleted once processed.
- ✓ No cost until ads are purchased. You can cancel anytime, and campaigns stop delivering immediately. The account closes 30 days later, and everything is purged 30 days after that.
