Amazon sees who’s in market. We make them yours to reach.
The Aparagon Marketing Platform, or AMP for short, unlocks Amazon’s first-party audience signals, premium inventory, and attribution capabilities. Previously, these tools were reserved for merchants with an Amazon storefront. Now, AMP gives your business this power — build audiences, buy media, and tie every outcome back to the campaign that drove it.
Your existing channels keep getting more expensive, and less precise.
Search and social are crowded
Everyone bids on the same intent and inventory, so costs keep climbing.
Retargeting pools run dry fast
These limited audiences run out before they're big enough to move revenue.
Third-party signals degrade
Targeting gets broader, less precise, and expensive when using these signals.
Meanwhile, the largest commerce, browsing, and streaming signal set in the world sits unused by nearly everyone who doesn't sell on Amazon.
A massive amount of consumer data, finally open to you.
Amazon has built one of the world's largest advertising ecosystems and powered it with the most robust and accurate consumer databases ever assembled. Until recently, tapping into this consumer behavior was limited to those selling through an Amazon storefront. Today, every business can leverage these same signals and premium inventory through AMP.
Every device you shop from — phone, laptop, tablet, smart speaker, even TV — resolves back to one verified identity: a payment method, an email, a cell phone, and a shipping address exact enough to reach your door. Other platforms guess, but Amazon already knows. This direct customer relationship is what makes its identity resolution, ad delivery, and attribution so precise.
Non‑merchant advertiser adoption of Amazon DSP is still early, and most of Amazon's signal set remains untapped by businesses that have never had access to it.
Reach — at a scale no other channel can offer
Average monthly U.S. ad-supported reach across Amazon's vast inventory
Average monthly U.S. streaming reach on Amazon's properties and publisher direct
Average monthly U.S. streaming reach on Amazon's own Prime Video
Source: Amazon Ads, 2025–2026.
You no longer need a storefront to use Amazon's audience signals.
Whatever a conversion looks like for your business, a lead, sale, or signup, Amazon can drive that outcome. Value isn't limited to a single conversion type or industry.
First-party, not inferred
Billions of real consumer purchase, browsing, and streaming behaviors, not modeled guesses assembled from third-party lists.
Moments others can't see
Reach people while they're actively showing intent, not because they once matched a broad interest segment weeks or months ago.
Your data, multiplied
Your siloed data is the key to unlocking Amazon — better lookalike audiences, new insights, and expansion well beyond who you already know.
Amazon made it possible. Aparagon makes it simple.
AMP is built for the advertisers Amazon's e‑commerce marketplace wasn't designed for.
AMP gives every business the power to put Amazon's signals and ad tools to work, with no separate Amazon account required. Aparagon serves as your Amazon expert — giving you more time to grow your business.
Non‑merchant is the whole point
Off-Amazon conversions aren't an afterthought for Aparagon. They're exactly the thing AMP was built for.
One system, not a tech stack
Audiences, activation, and attribution live in AMP, instead of three separate vendors and a spreadsheet between them.
Live campaigns in days
Guided onboarding, conversion event tracking, data connection, and audience building, without an ad-tech hire.
Aparagon AI runs alongside every campaign
Built-in AI helps with campaign bidding, optimization, and recommendations, so every account gets expert-level support.
How AMP works
On its own, Amazon can't see what happens after an ad is delivered: the sale, the signed contract, the booked appointment. To close this loop, these outcomes must connect back to Amazon Marketing Cloud. Our platform is the vessel that makes the connection, so every outcome ties back to the campaign that drove it. Precise attribution carries through to every campaign you run. The more campaigns you run, the more impactful they become.
Integrate data
Bring your first-party data and trackable conversion events.
Use clean room
Resolve your data against verified identity records inside Amazon Marketing Cloud.
Build audiences
Expand high-intent segments from real purchase behavior.
Run campaigns
Deliver across Amazon DSP and its premium inventory.
Analyze performance
Outcomes flow back as
insights to sharpen your
next campaign order.
Integrate data
Bring your first-party data and trackable conversion events.
Use clean room
Resolve your data against verified identity records inside Amazon Marketing Cloud.
Build audiences
Expand high-intent segments from real purchase behavior.
Run campaigns
Deliver across Amazon DSP and its premium inventory.
Analyze performance
Outcomes flow back as insights to sharpen your next campaign order.
Know what works and scale up. Use our flywheel to grow your business.
The benefits of early adoption
Cleaner delivery, less waste
Amazon identifies humans at a scale other delivery platforms can't match, which helps them cut out waste lost to bots and invalid traffic.
Inventory exclusive to Amazon
Amazon.com, Prime Video, Fire TV, Twitch, IMDb, Alexa, Goodreads, and Amazon Music, premium properties you can't buy anywhere else.
Pricing before the rush
Amazon DSP is mature, but new to non‑merchant advertisers, so competition and costs are still lower than on Google or Meta.
Amazon DSP pricing won't stay this favorable forever.
Sign UpOne platform. Two ways to win.
AMP works for the advertisers marketing their own business and the agencies managing campaigns on behalf of their clients.
For Advertisers
- ✓ A new, measurable acquisition channel, not another auction.
- ✓ Leads and sales generated on your own website and CRM.
- ✓ No storefront, no minimum, and no cost until you buy media.
- ✓ No long-term contract; cancel anytime, no hidden fees.
For Agencies
- ✓ An offering your competitors can't quote against.
- ✓ Every client account, in one agency-managed login.
- ✓ New revenue without changing your personnel.
- ✓ No long-term contract; cancel anytime, no hidden fees.
Not sure which path fits? See how to get started →
What this looks like in practice
Home Services
Moving, remodeling, and household-need signals in your service area.
Automotive
Ownership and shopping signals: vehicle make, model, and age.
Higher Education
Career development, relocation, age, and life-event signals.
Travel & Hospitality
Destination research, travel purchases, and related content.
The signal-matching approach above is applicable to any business that has off-Amazon leads, sales, or signups.
The questions we hear most
Do I need to sell on Amazon to use this? +
Is this too new to trust? +
What does it cost to get started? +
How does Aparagon make money? +
Do I control how much I spend? +
Am I locked into a contract? +
How quickly can I launch? +
Where will my ads actually show up? +
What is Amazon Marketing Cloud? +
Is my data safe? +
Find your Amazon audience before you spend a dollar.
Create your AMP account and get a free consultation with our Customer Success Team to map your signals, conversions, and first campaign.